In a Flower Shop the production, commerce and trade in flowers takes place. It encompasses flower care and handling, floral design, or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop opened in 1875.
Flower shops have a significant market in the corporate and social event world, as flowers play a large part in the decor of special events and meetings. Centerpieces, entryways, reception tables, bridal bouquets, wedding chuppahs, and stage sets are only a few examples of how flowers are used in the business and social event settings. Flowers are also traditionally used in ecclesiastical settings and their arrangement is often done by skilled church volunteers.
Generally, a flower shop will contain a large array of flowers, sometimes displayed on the street, or will have a large plate glass window to display the flowers. To keep them fresh, the flowers will be refrigerated and kept in water, generally in glass or plastic vases or other containers. Most flower shops have a refrigerator/chiller cabinet/cooler near the front of the shop/store with large glass doors so that customers can easily view the contents. Some flower shops also have another cooler out of the customers’ view where they keep extra stock and arrangements for customers’ orders. Most stores have a separate work room in which the design florist or designers can work on orders with more privacy.
The flowers sold in flower shops typically represent the varieties abundantly available in the season but also include blossoms flown in from around the world. Basic varieties in temperate latitudes include roses, tulips, irises, orchids and lilies. Fashion sometimes plays a role in floristry; what is considered the flower that everyone needs to have today can change very quickly.
Some flower shops also stock gift baskets, fruits, and chocolates as well as flowers, whereas some shops will purchase these things only when needed for an order. Floral business is seasonal and is heavily influenced by the following holidays and events: Christmas, Valentine’s Day, Administrative Professionals’ Day, Mothers’ Day, All Souls Day, Advent, Easter, weddings and funerals. These occasions make up the largest part of the business, with the sale of house plants and home decor being a smaller, but more constant, part. Flowers for personal enjoyment as well as those selected to celebrate birthdays, anniversaries, thank-yous and get well wishes are also a significant portion of a florist’s business.
Coming soon – a Flower Shop Directory